How much time will your kids spend on their iPads this half-term?

Different media, same problems

kids on ipadsWith reports that young people are spending more time playing and socialising online than watching television, the shift in behaviour still spells as much risk for the posture of young people.

Research carried out by research agency Childwise found a ‘tipping point’ where more time is now spent online rather than watching TV.

The average time spent online is now three hours per day, compared with 2.1 hours watching television.

These trends still mean that children are spending long periods of inactivity in the same position, often adopting a poor postural position and therefore with a risk of developing back and neck pain.
Research from the British Chiropractic Association (BCA) in 2014 revealed that almost three quarters (68%) of 11 to 16 year olds spend between one and four hours a day on a laptop, tablet or computer. More than a third (38%) of parents said their child spends between one and six hours a day on their mobile phone.
BCA chiropractor, Rishi Loatey, said: “We are seeing more and more people under the age of sixteen with back and neck pain and technology is so often the cause. Young people are becoming increasingly sedentary which is damaging their posture. There is the tendency to sit in a hunched position when working on computers and laptops, putting a lot of strain on the neck.
“Learning how to sit properly and keeping active will help to keep young people healthy and pain free. It’s important that parents seek help for their children from an expert as soon as any pain starts – if conditions are left untreated it could lead to chronic back and neck problems in later life.”
The BCA offers the following top tips for parents to help their kids reduce the risks of back and neck pain:
Get your kids moving: The fitter children are, the more their backs can withstand periods of sitting still. To increase fitness levels, your child should be more active which can be achieved by doing activities including walking to school, riding a bike or going for a run.
Teach them how to sit: It’s important that children learn the correct way to sit when they’re using a computer. Teach them to keep their arms relaxed and close to their body and place arms on the desk when typing. Make sure the top of the screen is level with the eyebrows and the chair is titled slightly forward, allowing for the knees to be lower than the hips and the feet to be flat on the floor. Using a laptop or tablet away from a desk will encourage poor posture, so limit time spent in this way.
Don’t sit still for too long: Make sure children take a break from the position they’re sitting in on a regular basis and stretch their arms, shrug their shoulders and move their fingers around – this helps to keep the muscles more relaxed.
Lead by example: Maintaining good posture and promoting good back health is something that everyone should be doing, adults and children alike. If you make it a priority, it’s easier for your children to see the relevance.
Seek medical advice: Seek professional advice if your child is experiencing pain which has lasted for more than a few days. If your child wants to be more active, check that there are no medical reasons why they should not exercise, particularly if they are not normally physically active.
Dated: 27 January 2016

Top Ski Tips from the BCA

skiingWinter sports

If you are planning on enjoying some winter sports this season, the British Chiropractic Association has some great tips to help you and all your party stay safe and happy on the slopes.



Beware of Day Three!
Despite common assumptions that a ski injury is most likely to occur on the first day Matthew Bennett, BCA Chiropractor and the first to work with the British Alpine Ski team, tells us: “After three days of skiing or snowboarding using unaccustomed muscles, we become confident but are physically tired and our capability isn’t necessarily matched to that confidence”.

If you are skiing or snowboarding this season, the BCA has some tips to ensure you can stay safe on the slopes:

Before you hit the slopes
Don’t just sit there – Exercising through squats, sit ups and cycling is also good to tease the right muscles.
It’s a balancing act – Balance is the single most important factor.   A wobble board can be used to improve balance and build up ankle muscles. For a thorough ankle work-out, rocking heel to toe is good for snowboarders and left to right is best for skiers.
Jump around – Use a mini trampoline to work all those ‘skiing’ muscles.
•  Roll with it – Roller blading is perfect practice and will help you develop a good posture so you look like a pro on the slopes.
Check it out – Most skiers or snowboarders find turning one way easier than the other. Poor technique might not be the problem, so talk to a chiropractor for advice.

Out on the slopes

Hot and Cold – Warm up first. Start off gently rather than heading first for the black runs and round the day off with a stretch.
• Take plenty of breaks – Overexertion will ruin your holiday. Moderate the length of ski or board time and listen to your body. Pain is a warning sign, don’t ignore it.
Liquid lunch – Drink plenty of water and isotonic drinks to avoid dehydration and stay clear of alcohol, tea and coffee.
Wrap up – Make sure clothing is warm and adequate for the cold weather and don’t forget hat and gloves.
Put the boot in – No matter how many lessons, skiers or boarders won’t improve without the right boots and this is where most put their first foot wrong. Don’t make this mistake of choosing on comfort alone. Get a moulded footbed from the ski shop first, as this improves fit, comfort and control. Opt for a shop with a wide range of boots so you are spoilt for choice.
What a bind – If you are prone to going ‘knock-kneed’ when you ski, look out for lateral alignment. Wedges expertly placed under the binding can make a huge difference.
Carry on – Always be careful when carrying skis or boards. Leave them standing upright so you don’t have to bend to pick them up. Carry them over your shoulder, swapping shoulders regularly.
Ice is nice – With an acute injury, use ice rather than heat.

Tread carefully – A great deal of people are injured by slipping on ice at the ski resort, not just on the slopes. Wear shoes with a deep treaded sole and use strap-on studs for ski boots to help keep you upright.

It still holds true that it is always better to take preventive measures in order to reduce the risks of injuries. Take note of these guidelines to ensure you keep on the safe side this season. Matthew adds: “Prevention is still better than cure and these tips can help you avoid injuries because just one joint or muscle out of line can be a disaster when you are travelling at 40 miles per hour”.

Dated: 13 February 2014

Our New Look Team Page







Take a look at our recently updated Team Page to find out all about our newest team members and what they’ve been up to before they joined us! Special thanks to Mark Raybone for photography and MediaDog for the update.

Testimonials and kind words!


Oh we did chuckle when we read this one…

“Kate’s an evil genius, she rips the knots out of my shoulders and has hands like iron…”

Other kind words include:

“Excellent clinic & very helpful staff. From initial phone call and appointment to the consultation & treatment was fantastic. Wish i had found this place sooner!”

Have you reviewed us yet?  Please leave your review on our Facebook page or email


Are You a Spoon or a Bridge?

BCA spoon
The shape of a woman’s side profile could be used as an indicator of neck and back problems. According to research from the British Chiropractic Association (BCA), the average age where women start to suffer from back or neck pain is 34.
Women whose heads lean forward are most likely to be currently suffering from back or neck pain (58%), followed by those with an arched back (56%).
Women whose heads lean forward are also the most likely to suffer from back or neck pain ‘every day’ (29%). Those with a flat back were the least likely to have experienced pain, with 21 per cent having remained pain-free.*
Although many women would recognise what category they fall into when it comes to the more traditional body shapes, knowing about their side-shapes is important too.
BCA Chiropractor, Tim Hutchful, comments: “Rather than worrying about being an apple or an hourglass, we want people to think about what they look like from the side. Paying closer attention to your body’s side profile can really help to identify back or neck pain triggers.”

What side-shape are you?
• Spoon – flat back, rounded shoulders
• Leaning tower – head leans forward
• Bridge – arched back
• Flat-pack – flat back

With just over 25 per cent of women saying that a bout of back or neck pain can last for one to three days at a time, it is important to pinpoint what can be done to prevent it. Fortunately, making changes to your posture doesn’t call for extreme dieting or exercise programmes.
Tim Hutchful explains: “The perfect posture should give you a neutral side-on appearance, with your ears, shoulders, hips, knees and ankles in line.

“People who want to improve their back and neck pain symptoms through a better posture should try imagining they have a plumb line hanging straight from their ears to ankles – with everything in the middle sitting on the same line.

“One way to do this is to try standing in a relaxed way and then gently contracting the abdominal muscles. When sitting, the gravity line should pass thorough ear, shoulder and hip.”

The BCA has also developed a programme of simple stretches and exercises, designed to improve posture and help prevent back pain by promoting balance, strength and flexibility in the spine. Click here to view.

Research carried out on behalf of the BCA in January 2015.

*Out of all women with an arched back, a flat back, rounded shoulders, or head leaning forwards
BCA Dec 2015

Danny Supports the British Masters Athletics 2015


2015Danny Adams had a great time working as a part of the British Masters Medical team in Birmingham for the British Masters Athletics this year.

Both days were long with a constant flow of Athletes with all kinds of old and new injuries. There were athletes not just from Britain but from all around the world preparing for the World Masters which is to be held in August.

Some of the athletes had been competing for years, whereas others had taken it up later on in life.  It just goes to show it is never to late to start, and it is all about the taking part!

The whole event really is an eye opener as to what you can do in your latter years if you look after your body and stay mobile – its truly inspiring stuff to watch!

Some More Fab Pics From Our Charity Event

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Team Longlevens Chiro Raises £1857 for the James Hopkins Trust

A truly awesome and outstanding effort from our fabulous charity bike ride team and their support crew, as they cycled the width of Wales from Aberystwyth back to Gloucester pretty much as the crow flies.  Good work team.

With the tremendous support and generosity of our patients, friends and families, our total so far stands at an amazing £1857!!!  THANK YOU TO EVERYONE WHO HAS SPONSORED US!  All monies raised will be donated to the James Hopkins Trust.

It’s not too late if you haven’t yet sponsored us – you can do so by visiting

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Please sponsor us – we are fundraising for the James Hopkins Trust!

bike teamCycling right the way across Wales from the Irish Sea back to Gloucester, 130 miles OFFROAD in 3 days, our fabulous team is setting out to raise money for the James Hopkins Trust, a fabulous charity that was set up by a bereaved Gloucester dad to help children with life limiting and life shortening conditions and their families.

It’s a busy time for sponsorship at the moment, I know it is.  There’s the London Marathon and all sorts of other things going on at this time of year, but even if you sponsor us as little as £1 or £2, it will all add up to an amount that WILL make such a difference to these families, and isn’t it nice to be part of something so worthwhile?

So please, text £2 LLCC to 70700.  The text is free and it’ll only take you two seconds.  Alternatively you can visit and donate online, where you can also read more about our challenge.


Associate Chiropractor Wanted

DSC_0975 Could you work with this lovely bunch of people?!

Due to expansion and the growth of our multi-disciplinary clinic, we are looking for an Associate Chiropractor to join our team of professionals.

PRTS training is available so candidates who are about to graduate are welcome to apply.  Whatever your level of experience, you MUST be a “people person” with the ability to communicate well to all sorts of people of all ages.   You need to have the confidence to work independently but also as part of a team, be extremely well presented at all times, and work with a dedication and diligence that is second to none.

Think you can cut the mustard?!  Apply now by emailing